Adriana VasseurQualitative vs. Quantitative ResearchQualitative and Quantitative data is used to help develop new ideas and insights on mass media. Qualitative research is described as “ideas…2 min read·Apr 3, 2022----
Adriana VasseurStrengths and Weaknesses of McLuhan’s IdeasMarshall McLuhan discussed the idea of Technological Determinism which basically states that technology shapes us versus people determining…2 min read·Mar 7, 2022----
Adriana VasseurThe Elaboration Likelihood ModelThe elaboration likelihood model is a model that determines how our attitudes are formed. This model states that there are two ways…2 min read·Feb 6, 2022----
Adriana VasseurTwo-Step Flow TheoryThe idea of the two-step flow theory is that the flow of how we receive information and our influence from mass media involves two steps…2 min read·Jan 23, 2022----
Adriana VasseurHypodermic Needle TheoryThe Hypodermic Needle Theory (Magic Bullet) simply speaks for itself. This theory focuses in on how messages are delivered. It is said to…2 min read·Jan 10, 2022----
Adriana VasseurHow To Use Social Media To Grow Your Small Business: 7 TipsHaving a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But…3 min read·Jun 20, 2021----
Adriana VasseurThe Social DilemmaThe netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today…4 min read·Apr 12, 2021----
Adriana VasseurGlossier Influencer MarketingGlossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to…3 min read·Apr 4, 2021----