Marshall McLuhan discussed the idea of Technological Determinism which basically states that technology shapes us versus people determining how technology is used. He suggests that technologies of mass media ultimately changes a person’s social behavior and structures society’s cultural values. With this idea in place, it comes with both strong…

The elaboration likelihood model is a model that determines how our attitudes are formed. This model states that there are two ways information is processed which leads to a change in attitude. These two routes are known as the central route and the peripheral route. The central route is how…

The idea of the two-step flow theory is that the flow of how we receive information and our influence from mass media involves two steps: from opinion leaders and from the public. This theory was conducted by Paul Lazarsfeld during the 1940 presidential election campaign as he conducted interviews to…

The Hypodermic Needle Theory (Magic Bullet) simply speaks for itself. This theory focuses in on how messages are delivered. It is said to be exactly like a magic bullet by injecting the message into the minds of audiences and seeing how they react. …

Having a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But, knowing the right social media tips and tricks can help take your small business to the next level. …

Introduction Disney’s Cruella is one of the most anticipated live-action feature films of 2021. The release of this film has been pushed back multiple times due to the pandemic and is now set to be released on May 28th, 2021. This film can be digitally marketed in many different ways and…

Preamble Adidas brand is dedicated to making the highest quality sports wear for both men and women. Their purpose is that through sports they have the power to change lives. Their mission is to be the best sports brand in the world. Their attitude is: impossible is nothing. These three statements…

The netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today. It explores how big companies use algorithms on social media to enhance addiction by users and how these companies use personal data to give users the type of…

Glossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to always put the customer first and to create products with the consumer in mind. Glossier became very much an online brand by building these long-lasting relationships with its…