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Adriana Vasseur
Adriana Vasseur

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Apr 3, 2022

Qualitative vs. Quantitative Research

Qualitative and Quantitative data is used to help develop new ideas and insights on mass media. Qualitative research is described as “ideas or evidence drawn from personal observations, interviews, or texts that is augmented by the researchers own ideas and logic.” Quantitative data is “based on hypotheses and research designs…

2 min read

Qualitative vs. Quantitative Research
Qualitative vs. Quantitative Research

2 min read


Mar 7, 2022

Strengths and Weaknesses of McLuhan’s Ideas

Marshall McLuhan discussed the idea of Technological Determinism which basically states that technology shapes us versus people determining how technology is used. He suggests that technologies of mass media ultimately changes a person’s social behavior and structures society’s cultural values. …

2 min read

Strengths and Weaknesses of McLuhan’s Ideas
Strengths and Weaknesses of McLuhan’s Ideas

2 min read


Feb 6, 2022

The Elaboration Likelihood Model

The elaboration likelihood model is a model that determines how our attitudes are formed. This model states that there are two ways information is processed which leads to a change in attitude. These two routes are known as the central route and the peripheral route. The central route is how…

2 min read

The Elaboration Likelihood Model
The Elaboration Likelihood Model

2 min read


Jan 23, 2022

Two-Step Flow Theory

The idea of the two-step flow theory is that the flow of how we receive information and our influence from mass media involves two steps: from opinion leaders and from the public. This theory was conducted by Paul Lazarsfeld during the 1940 presidential election campaign as he conducted interviews to…

Two Step Flow Theory

2 min read

Two-Step Flow Theory
Two-Step Flow Theory
Two Step Flow Theory

2 min read


Jan 10, 2022

Hypodermic Needle Theory

The Hypodermic Needle Theory (Magic Bullet) simply speaks for itself. This theory focuses in on how messages are delivered. It is said to be exactly like a magic bullet by injecting the message into the minds of audiences and seeing how they react. …

2 min read

Hypodermic Needle Theory
Hypodermic Needle Theory

2 min read


Jun 20, 2021

How To Use Social Media To Grow Your Small Business: 7 Tips

Having a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But, knowing the right social media tips and tricks can help take your small business to the next level. …

Social Media

3 min read

How To Use Social Media To Grow Your Small Business: 7 Tips
How To Use Social Media To Grow Your Small Business: 7 Tips
Social Media

3 min read


Apr 23, 2021

Disney’s Cruella: Social Media Marketing Plan

Introduction Disney’s Cruella is one of the most anticipated live-action feature films of 2021. The release of this film has been pushed back multiple times due to the pandemic and is now set to be released on May 28th, 2021. This film can be digitally marketed in many different ways and…

Cruella

4 min read

Disney’s Cruella: Social Media Marketing Plan
Disney’s Cruella: Social Media Marketing Plan
Cruella

4 min read


Apr 18, 2021

Code of Ethics: Adidas

Preamble Adidas brand is dedicated to making the highest quality sports wear for both men and women. Their purpose is that through sports they have the power to change lives. Their mission is to be the best sports brand in the world. Their attitude is: impossible is nothing. These three statements…

Social Media

3 min read

Code of Ethics: Adidas
Code of Ethics: Adidas
Social Media

3 min read


Apr 12, 2021

The Social Dilemma

The netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today. It explores how big companies use algorithms on social media to enhance addiction by users and how these companies use personal data to give users the type of…

Social Media

4 min read

The Social Dilemma
The Social Dilemma
Social Media

4 min read


Apr 4, 2021

Glossier Influencer Marketing

Glossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to always put the customer first and to create products with the consumer in mind. Glossier became very much an online brand by building these long-lasting relationships with its…

Glossier

3 min read

Glossier Influencer Marketing
Glossier Influencer Marketing
Glossier

3 min read

Adriana Vasseur

Adriana Vasseur

3 Followers

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