The Hypodermic Needle Theory (Magic Bullet) simply speaks for itself. This theory focuses in on how messages are delivered. It is said to be exactly like a magic bullet by injecting the message into the minds of audiences and seeing how they react. …

Having a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But, knowing the right social media tips and tricks can help take your small business to the next level. …

Introduction Disney’s Cruella is one of the most anticipated live-action feature films of 2021. The release of this film has been pushed back multiple times due to the pandemic and is now set to be released on May 28th, 2021. This film can be digitally marketed in many different ways and…

Preamble Adidas brand is dedicated to making the highest quality sports wear for both men and women. Their purpose is that through sports they have the power to change lives. Their mission is to be the best sports brand in the world. Their attitude is: impossible is nothing. These three statements…

The netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today. It explores how big companies use algorithms on social media to enhance addiction by users and how these companies use personal data to give users the type of…

Glossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to always put the customer first and to create products with the consumer in mind. Glossier became very much an online brand by building these long-lasting relationships with its…

LaCroix Sparkling Water is best described as the top-selling domestic sparkling water and can be considered an essential accessory for millennials in this day and age. LaCroix sells on the fact that they are naturally essenced and free of sugars and artificial ingredients, which makes them a healthier alternative to…

Company Objective The Netflix platform as a whole has one main objective, to keep their consumers entertained with the best possible content. Although the online streaming industry has evolved, Netflix still remains at the top. But, they do have to factor in their competitors when analyzing their overall brand. Netflix corporate mission…

ColourPop Cosmetics is an American cosmetic brand founded in 2014 by sibling entrepreneurs Laura and John Nelson. This duo saw social media as a perfect way to create this brand and market all products through Instagram versus drugstore shelves. Since then, ColourPop has had major online success on Instagram because…