Strengths and Weaknesses of McLuhan’s Ideas

  • McLuhan discusses how “all technology is communication.” This tells us that technology allows us to reach further into society and communicate better. Technology is always evolving and changing thus meaning that our form of communication changes as well, and the way we choose to use these technological tools will determine who we are as a society.
  • This theory can grow with the times. Being that technology is only getting more prominent and used in today’s world, McLuhan’s theory will always stay relevant. An exmaple would be the use of social media. When this theory came about, social media did not exist. But today, social media is used more than ever and this theory still applies to our world today.
  • Technology is not always as easy as it seems. It does have its faults and sometimes does not work as expected. This causes a love hate relationship between users. Many people are very technologically dependent, while others choose to live without it.
  • Technology itself is socially determined. The effects of any given technology depend mainly on how it was originally implemented. This evidently leads to technology being socially determined by others.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store