Qualitative vs. Quantitative ResearchQualitative and Quantitative data is used to help develop new ideas and insights on mass media. Qualitative research is described as “ideas…Apr 3, 2022Apr 3, 2022
Strengths and Weaknesses of McLuhan’s IdeasMarshall McLuhan discussed the idea of Technological Determinism which basically states that technology shapes us versus people determining…Mar 7, 2022Mar 7, 2022
The Elaboration Likelihood ModelThe elaboration likelihood model is a model that determines how our attitudes are formed. This model states that there are two ways…Feb 6, 2022Feb 6, 2022
Two-Step Flow TheoryThe idea of the two-step flow theory is that the flow of how we receive information and our influence from mass media involves two steps…Jan 23, 2022Jan 23, 2022
Hypodermic Needle TheoryThe Hypodermic Needle Theory (Magic Bullet) simply speaks for itself. This theory focuses in on how messages are delivered. It is said to…Jan 10, 2022Jan 10, 2022
How To Use Social Media To Grow Your Small Business: 7 TipsHaving a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But…Jun 20, 2021Jun 20, 2021
The Social DilemmaThe netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today…Apr 12, 2021Apr 12, 2021
Glossier Influencer MarketingGlossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to…Apr 4, 2021Apr 4, 2021
