Having a small business is already lots work within itself, and trying to grow it via social media can take much time and efforts. But, knowing the right social media tips and tricks can help take your small business to the next level. Read below for all the social media tips you need to help grow your small business!

1. Start With a Plan

Having a plan of action is key. Social media is always growing and evolving but knowing where and how to start is essential. It is easy to create any social media account of your choice, but having a plan will help…


Introduction

Disney’s Cruella is one of the most anticipated live-action feature films of 2021. The release of this film has been pushed back multiple times due to the pandemic and is now set to be released on May 28th, 2021. This film can be digitally marketed in many different ways and the content will focus on what the audience wants to see. The social media platforms that will be used in this marketing plan are Instagram, Twitter, and Facebook and all the content will resonate with the respected platform. …


Preamble

Adidas brand is dedicated to making the highest quality sports wear for both men and women. Their purpose is that through sports they have the power to change lives. Their mission is to be the best sports brand in the world. Their attitude is: impossible is nothing. These three statements exemplify the type of brand Adidas is as whole. Adidas uses social media as a way to bring their brand to life and help consumers see their products and new launches. …


The netflix documentary-drama hybrid film The Social Dilemma dives deep into the world of social media and how companies utilize it today. It explores how big companies use algorithms on social media to enhance addiction by users and how these companies use personal data to give users the type of content they want to see. This film explores all the fears that the world has about social media and how that is our reality today. They interviewed former tech executives from big companies such as Instagram, Google, and Facebook who share their views on using algorithms to lure consumers in…


Glossier is a beauty brand founded in 2014 with skincare, makeup, body care, and fragrance products. Glossier’s main brand mission is to always put the customer first and to create products with the consumer in mind. Glossier became very much an online brand by building these long-lasting relationships with its customers. They utilized social media to listen to their audience and then were able to create products that everyone wanted.

Glossier got their start from the launch of Into the Gloss, an online beauty blog where people can share products they love. Into the Gloss was founded by Emily Weiss…


LaCroix Sparkling Water is best described as the top-selling domestic sparkling water and can be considered an essential accessory for millennials in this day and age. LaCroix sells on the fact that they are naturally essenced and free of sugars and artificial ingredients, which makes them a healthier alternative to sugary sodas. This unique selling point is what drives their social media efforts and helps them stand out against their competitors. LaCroix’s social media truly shines as they highlight lots of user-generated content and strive for constant consumer engagement to build loyal relationships with their audience.

Target Market


Company Objective

The Netflix platform as a whole has one main objective, to keep their consumers entertained with the best possible content. Although the online streaming industry has evolved, Netflix still remains at the top. But, they do have to factor in their competitors when analyzing their overall brand. Netflix corporate mission statement is “To entertain the world.” This statement is based off of the fact that they provide easy on-demand entertainment for everyone.

Another one of company objectives for Netflix is how they will build a social presence with so many different competitors in the streaming service industry. Netflix has to…


ColourPop Cosmetics is an American cosmetic brand founded in 2014 by sibling entrepreneurs Laura and John Nelson. This duo saw social media as a perfect way to create this brand and market all products through Instagram versus drugstore shelves. Since then, ColourPop has had major online success on Instagram because of their consistent posting and their engaging audience. Below are a few of their best practices on Instagram:

Best Practices:

  1. ColourPop posts about 3–4 times a day. Given that this brand was created with the sole purpose of marketing their products on Instagram, they do a great job at posting…


With social media growing more and more every day, it is important to know how to properly utilize each platform. What many people do not realize is that the use of niche platforms can be very beneficial to your company or your own personal brand. A niche social media platform is a networking space that focuses on people with specific interests. Niche platforms can be beneficial when it comes to growing your business because the community on these platforms all share one common interest or goal. …


Launched in 2013, Vine was a six-second looping video sharing app that become quite popular between 2013 and 2015 because it allowed creators to film, edit, and publish short videos. With the ability to create these short and quick videos and the different creative creators that came out of it, Vine has had a strong presence in digital history. The app was seen as something completely new in the social media world and gave users the opportunity to watch and create comical, creative, and light-hearted content. …

Adriana Vasseur

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